The agency 72andSunny from Amsterdam approached us to create three promotional films included in a worldwide campaign for Coca-Cola Zero announcing the new flavour of the well-known soft drink. The claim: It’s a taste so inexplicable that there are no words to describe it.

  • Vfx
  • Animation

 

 

The challenge for us was to use the complexity of CGI in a lighthearted and natural way to create animated memes and gifs simulating user-generated content.  One of the goals of the campaign was to reach out to Generation Z audiences around the world, so we decided to create these playful, fun, and imaginative pieces aiming to convey the wordless quality of the new Coca-Cola Zero flavour.

  • Title"No Words"
  • ClientCoca-Cola
  • Agency72andSunny
  • Production CompanyBLISS
  • Creative StudioBLISS
  • Executive ProducerMaria Soler Chopo
  • ProducerAlbert Peker
  • Production ManagerSara Rentería
  • Production AssistantAram Mujal
  • CastingLane Casting
  • ActorsNauek da Silva, Pablo Chaler
  • DOPUri Barcelona
  • DITKike Molina
  • GafferYago Ruiz
  • Técnico de mesaCarlos Arenales
  • GafferEnric Miranda
  • Set DresserVíctor Heras
  • StylistÁngela Ibáñez
  • Glam ArtistEdgar López
  • EditMarc Balaguer
  • 3D ArtistsLucas Céspedes, Bernat Martínez
  • CompositingHugo Basism