The agency 72andSunny from Amsterdam approached us to create three promotional films included in a worldwide campaign for Coca-Cola Zero announcing the new flavour of the well-known soft drink. The claim: It’s a taste so inexplicable that there are no words to describe it.

  • Vfx
  • Animation



The challenge for us was to use the complexity of CGI in a lighthearted and natural way to create animated memes and gifs simulating user-generated content.  One of the goals of the campaign was to reach out to Generation Z audiences around the world, so we decided to create these playful, fun, and imaginative pieces aiming to convey the wordless quality of the new Coca-Cola Zero flavour.